A new TRIZ reference in Businesss Week in the section “Innovation Tools and Trends to Watch” : http://images.businessweek.com/ss/06/09/in_short/source/4.htm. As correctly pointed by Ellen Domb, “Bad news — it (TRIZ) is only wildly complex if it is badly taught and it works very well for solving management problems, too“.
Eearler, Business Week published another article on TRIZ: “The World According to TRIZ“. Interestingly, most of the articles on TRIZ in mass media mention Altshuller Matrix only. It is not surprising since Altshuller Matrix is the most popular TRIZ tool; but there is more, much more in modern TRIZ.
Although it’s gaining steam as a trendy method for fostering structured innovation, TRIZ (a Russian acronym for Theory of Inventive Problem Solving) is a 60-year-old strategy conceived by the late inventor and patent inspector Genrich Altshuller. Altshuller devised a matrix of 39 basic engineering problems and 40 possible solutions to solve them. Consultants say an updated, broader version can teach inventiveness. Avon, BMW, Electrolux, GM, IBM, Johnson & Johnson, Motorola, Pfizer, Samsung, and Toyota are all using TRIZ. But managers beware: This pet tool of engineers is wildly complex and best suited for solving technical dilemmas.
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