Level 1: The Crisis Director/Autocrat
One of the most important attributes of a coach is the ability to handle crisis situations. When the survival of the client is threatened, they must know how to help the person take control and make difficult decisions while remaining calm and directed. In such situations, a coach may need to take the role of an authoritarian. However when coaches operate as authoritarians on a regular basis, they become autocrats and quickly lose the commitment of their clients. Very often the reason coaches use a dictatorial style is to get what they want because they find it difficult to relate to people in an open and effective way. Autocrats are not used to asking for things. They are more comfortable giving orders. They are afraid to let go the reins of power because they have great difficulty in trusting or respecting others. They are quick to anger and are unable to discuss emotions. If they have insecurities, they will exploit others for their own ends. Autocrats create unhealthy climates in which to relate.
Level 2: The Relationships Manager
The positive side of coaches who operate as relationship managers is that they invest a lot of time creating harmonious relationships. They are experts at communication in building loyalty with their clients. However, if a coach has fears about being liked, it can cause him or her to be manipulative. Fearful relationship coaches are often protective of their clients, but demand loyalty, discipline and obedience in return. They operate as paternalists. It is easy for a paternalist to become a benevolent dictator. Because paternalists demand obedience, they tend to crush the risk-taking spirit of clients.