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Ritta Haque: “Accelerate Brand Alignment through Brand Counseling”
Accelerate Brand Alignment through Brand Counseling
Just as brands will be co-created by consumers so too will consumer ethics become, not a marketing
point of differentiation, but an absolute minimum cost of doing business’
Some brands are using their cultural power,economic clout and global reach to make a significant difference to humanity.
Example: The global fund to fight aids tuberculosis and...
