INTRODUCTION

Probably, no one will argue that creative imagination is an essential part of success and personal development in the age of innovation. We all possess it, but do we use it to full extent? This course targets at providing an answer how to unlock your creative imagination and how to develop it.
You might ask, “There are already many courses on creativity. Why one more course?” The answer is simple: at this course we are not just talking about what creativity is and what we need to enhance it, but learn how to improve and develop it with a number of systematic techniques which help directly generate new “out-of-the-box” ideas and systematically develop creative imagination. Not just learning several new techniques, but learning how to evolve our imagination and capabilities to think out of the box. Like any skill, creative imagination requires development – and it can be developed. And it can be done systematically. Systematic approach to Creative Imagination Development (CID) – this is what makes this course unique and different.
The course content is based on findings and developments of one of the best minds within creativity studies: Genrich Altshuller, who has been widely known for originating TRIZ, a Theory of Solving Inventive Problems. Today TRIZ is the best known tool to solve inventive and innovative problems. But while TRIZ mostly focuses on technological and business areas, and it takes considerable time to learn and master, the CID techniques can be used in every area, learned very quickly, and immediately put to practice.

Skills with systematic Creative Imagination Development not only help to come up with new ideas. They help to recognize existing opportunities and see ahead of others.

In the past, CID techniques were successfully used to invent new products and add new features to existing products, solve technical and business problems, find new creative ideas for marketing and advertisement, books and screenplays, paintings and photo art, home decoration – virtually every area where creativity is demanded. CID can also be successfully used at team sessions to facilitate new ideas generation.

WHO SHOULD ATTEND

Target audience: Those who wish to enhance their creative capabilities and learn how to improve out of the box thinking skills: from students to executives, from business and technology to marketing and film making.

CONTENTS

• Ordinary thinking vs. power thinking: what are the differences?
• Psychological inertia, fears, and barriers: how to fight?
• Out of the box thinking: why difficult? What can be done to improve?
• Recognizing and eliminating existing and potential contradictions: a basis for generating new ideas.
• Ideality
• Creative problem solving with Ideal Final Result
• Multi-Screen Vision
• Focal Objects technique
• Operator “Size-Time-Cost”
• Parametric intensification
• Trend Extrapolation technique
• Gold Fish technique
• Four-Story Modeling
• Fantogramma
• 27 Key Principles of Creative Design
• Innovative storytelling and scenario creating

• Practice: All techniques are practiced in groups on real cases.
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COURSE LEADER

Valeri Souchkov, M.Sc, internationally recognized TRIZ Trainer and Expert, certified by the founder of TRIZ G. Altshuller. Since 1989, he trained more than 4.000 working professionals worldwide, as well as assisted over 100 innovative projects in different industries.

He conducted training and project facilitation at many organizations, including Capgemini, DSM, DuPont, LG Electronics, Posco, Philips, Reckitt Benckiser, Siemens. He introduced the first public TRIZ training courses in Europe and has been running them on a continuous basis since 1992.

He is author of more than 70 publications on TRIZ, systematic innovation and IT support for innovation, as well as one of developers of modern TRIZ and Systematic Innovation techniques.

He was a co-founder of Invention Machine Corporation, and a co-founder and currently Executive Board Member of the European TRIZ Association (www.etria.net) Since 2003, he heads ICG Training and Consulting as well as runs a full-length (130 hours) course on TRIZ and Systematic Innovation for B.Sc. and M.Sc. students at the University of Twente, The Netherlands.

PRICE

• A fee for the training is Euro 500,- per person (excl. VAT/BTW).
• The fee includes:  Collection of course slides and reference materials; Lunch and refreshments; After-course one month free informational phone/e-mail support.
• Full prepayment before the course is required. Cancellation is possible 3 weeks before the course, otherwise we retain 20% of the fee. 
• Accommodation is not included.
• Prepayment before the starting course date is obligatory. In case of cancellation one month before the course starting dates, we provide 100% refund. Otherwise we retain 20% of the paid fee.

10% discount* is applicable in the following cases:

• Two or more participants of the same organization visit the course.
• A course is visited by an existing customer (individual or organization) of ICG T&C.
• Payment of a course fee will be done at least 30 days prior to a course starting date.* Discount is not cumulative

CERTIFICATION

Upon completion of the course, you will get Certificate of CID practitioner.

LOCATION

Utrecht is a central “hub” of the Netherlands which is is easy to reach from every direction and is situated within 30 minutes by direct train from  Amsterdam airport.
Upon registration, we will provide you with details of the course location and a list of possible accommodations.
The course starts at 09:30 and finishes at 18:00, with a lunch break at 12:30-13:30.

QUESTIONS & CONTACT

In case you have any questions,

please contact us via e-mail or call +31-(0)6-20423455, +31-(0)6-20423455

or +31-(0)53-434 28 84 +31-(0)53-434 28 84 ; fax +31-(0)53-201 11 74

Provided and Copyright by and from http://www.xtriz.com